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Guidance from our Digital Marketing Experts in Seattle
While programmatic display ads are a super useful component to online marketing, the act of getting them running can get kind of confusing. It doesn’t help that there’s a huge list of companies offering demand side platforms — DSPs, for short — to facilitate the application of display ads. There isn’t necessarily one “best” DSP, but there are a bunch of different ones with different features that are best-suited for different marketing scenarios. To help you decide which works best for you, here’s some of the top DSPs and what […]
At Fujisan, we deal with digital marketing for businesses in many industries. But if there’s one industry whose purveyors often underutilize a platform with benefits specific to them, it would be autos and Amazon. Here’s why: Auto dealers’ hesitation and how they benefit from Amazon Ads In our experience, lots of car dealerships are a bit reluctant to dive into Amazon-based ads. Their concerns and questions are reasonable; the most common is “Well, nobody is going to buy one of our cars online, so why bother?” This is often accompanied […]
Forget your experience with online marketing for a moment — what’s your process as a purchaser of items online? Initial things that come to mind are probably searching, browsing, filtering – and then? Would we be correct in guessing that ads pop up (no pun intended) somewhere after those? Whether you consciously thought about them or not when answering that question, ads on the digital marketplace — Amazon, specifically — are a huge part of the equation. A refresher on Amazon advertising and how it works Amazon ads are pretty […]
With all the venues on which to advertise, sometimes choosing which platforms to use can get overwhelming. But if you want one where ads can be precisely placed at the right time thanks to the platform’s massive array of user information — Amazon has all your bases covered. Love it or hate it, your audience is very likely on Amazon already. Amazon is a platform used by thousands of people every day to find everything from handmade soaps from artisan crafters to the newest gaming console to entire smart home […]
