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Guidance from our Digital Marketing Experts in Seattle
Landing pages are critical in helping generate leads, sharing what sets your product or service apart, and turning users into customers. Online marketers hit at a higher rate by sending traffic to a dedicated landing page instead of an existing generic homepage. But not all landing pages are equal. So, what is it that makes an effective landing page? Here is what to consider when creating one: There’s No Such Thing As a Perfect Landing Page As easy as it would make everything, there’s no one perfect landing page. Since […]
The PPC For Beginners series is designed to help those who are new to PPC gain high-level knowledge of the functions of a successful PPC campaign. This is the third blog in our PPC for Beginners series. Our beginner’s series blogs build upon one another, therefore, we highly recommend reading them in order. Click the links to read PPC For Beginners Pt. 1: Prepare, Target, and Remarket and PPC For Beginners Pt. 2. Build Your Foundation. Read on to learn about how Ad Extensions can benefit your PPC campaign. If you’ve […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
