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Guidance from our Digital Marketing Experts in Seattle
In the world of online advertising, it takes exceptionally eye-catching, attention-grabbing campaigns to stand out above the clutter. It stands to reason that now more than ever marketers are turning to video. As advertising evolves, video advertising is becoming a progressively more popular marketing tactic for bringing awareness of a brand or product to an online audience. Benefits Of Video Marketing Through well-designed video advertisements, brands can command attention, convey much more than just their typical sales pitch, and reap a number of other benefits. Below, we list just a […]
In 2006, the word “Google” was added to the Oxford English Dictionary. Its induction is a representation of how Google has grown from a fleeting pop culture reference to a permanent part of our world history. With Google planted firmly as the biggest, baddest search engine monster in the industry, do alternative search engines like Bing even stand a chance to compete against it or share its spotlight? And what does that mean for digital advertising? At Fujisan Marketing, we get asked about Bing all the time, often as it […]
From ‘301 Redirects’ to ‘YouTube’, and ‘Alt Text’ to ‘UTM Tracking’, we’ve put together your ultimate guide to all things digital marketing. Whether you’re new to the industry or just need a quick refresher, we have 108 helpful terms that all marketers should know. # 301 Redirect: A permanent redirect from an old URL to a new URL. This is a commonly used method to keep pre-existing traffic directed to a website when the website is redesigned or a web page and its URL are updated. 404 Error: An error […]
The PPC For Beginners series is designed to help those who are new to PPC gain high-level knowledge of the functions of a successful PPC campaign. This is the third blog in our PPC for Beginners series. Our beginner’s series blogs build upon one another, therefore, we highly recommend reading them in order. Click the links to read PPC For Beginners Pt. 1: Prepare, Target, and Remarket and PPC For Beginners Pt. 2. Build Your Foundation. Read on to learn about how Ad Extensions can benefit your PPC campaign. If you’ve […]
The PPC For Beginners series is designed to help newcomers gain a high-level understanding of the functions for a successful PPC campaign. We recently published the first of our series, PPC For Beginners Pt. 1: Prepare, Target, and Remarket. While Part 1 explains how you can research and prepare for a successful PPC campaign, Part 2 delves into the most important properties of designing a strong and successful foundation. This is a continuation of Part 1 of our series. Our beginner’s series blogs build upon one another, therefore, we highly […]
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for beginners as a high-level description of the functions of a successful PPC campaign so you can make sure you’re fully informed before beginning your own campaign. What Is PPC? PPC stands for “Pay Per Click”, and it is an advertising tool that allows advertisers to bid for ad placement, most commonly in search engine results, […]
This is part two of our three part series on Facebook Advertising for Beginners. For part one of our series, read Facebook Advertising For Beginners, Part 1: Research and Setup. With the right design, execution, and management, Facebook Advertising can be a cost-effective and fruitful way to market your business to the right audience at the right time, and reach the people who are most likely to convert. However, Facebook ads only serve to catch the attention of the Facebook user to get them to click; the action a user […]
Social media advertising is one of the most cost-effective forms of advertising available to businesses today. With a whopping total of over 100 billion active users on Facebook, it’s no wonder why Facebook advertising has grown in popularity. Facebook advertising is one of the biggest advertising platforms on the Internet today, capturing 34.5% of total display advertising spending in the U.S. But even when Facebook is the perfect platform for company advertising, it takes more than a great product to get noticed. With the rise in social media marketing and […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
A strong pay-per-click (PPC) campaign, sends direct traffic to your website, by paying the search engine or social media channel a small amount each time the ad is clicked. The most common examples of PPC are search engines and social media. PPC advertisements appear along with the natural, non-paid search results, often at the top or in a highly visible space. PPC campaigns are effective because they drive qualified traffic to your site or landing page. Getting started with pay-per-click advertising sounds simple but PPC campaigns can cost you a […]
