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Guidance from our Digital Marketing Experts in Seattle
The online marketing world has lately been pretty shaken up by a recent Apple announcement about an update to iOS 14. What is it that could make digital advertisers everywhere rethink… well, a whole heck of a lot? Let’s go over it… First off: What’s the update and what will it impact? This is a big one. Among the components of the iOS 14 update are significant changes to data tracking. This will be applied to all apps, but the biggest app it affects will be, well… pretty much the […]
What are the basics of Facebook advertising and ad placements? Whether you’re a digital advertiser or not, you’re familiar with Facebook advertising so long as you’ve spent one single second on Facebook. Here, you have the option of many different ad types — boosted posts, external link click ads, carousel ads, video ads, display ads, and more. Along with their inherent advertising value, advertising on Facebook is also a useful foundation for your future advertising efforts on other platforms, since doing so gives you native user data from Facebook’s Audience […]
As digital marketers, you certainly have your eye on how social media advertising can help your business. But for all they offer, many people stop after considering Facebook, Instagram, and Twitter. In that way, you might be missing out — there’s more to social media campaigns than those three. In fact, there’s three others that bring a lot of value to the table: LinkedIn, Reddit, and TikTok. But why’s that, and how do you take advantage of it? LinkedIn Let’s start off with LinkedIn, home of the business nerds. Depending […]
When advertising on Facebook, your goal is simple: get a high-quality return on your marketing investment. Whether that’s getting leads or selling a product, the principle behind them is all unified back to that. But, in order to actually achieve this, you can’t just setup an ad campaign, sit back, and relax. A good campaign requires you to be vigilant about its performance and learn from your advertising as it goes along. Then, you optimize. Why Bother With Facebook Campaign Optimization? There are multiple reasons to frequently optimize your ad […]
B2B Social Media Advertising: What Is It And Why Does It Matter? The two primary business “types” are business to customer (B2C) and business to business (B2B). Just like how they sound, B2C businesses sell to non-commercial customers — this includes brick-and-mortar or online shops — while B2B businesses sell to, obviously, other businesses and organizations. Some businesses can do a bit of both. Naturally, B2C is the darling of social media advertising since every single person on social media is a consumer. On the flipside, B2B marketing on social […]
If you’re running a company, what do your content marketing efforts look like? If you read that question and asked, “What?” or answered, “I don’t know,” then good news! We have just identified one concrete area that will make your business better. In 2020, content marketing has become a central pillar of successful digital marketing. If you’re not utilizing it, you’re hurting yourself. We cannot stress enough: this medium is here to stay, and it’s your friend. So, how does good content marketing benefit you? People Like It Simply put: […]
Landing pages are critical in helping generate leads, sharing what sets your product or service apart, and turning users into customers. Online marketers hit at a higher rate by sending traffic to a dedicated landing page instead of an existing generic homepage. But not all landing pages are equal. So, what is it that makes an effective landing page? Here is what to consider when creating one: There’s No Such Thing As a Perfect Landing Page As easy as it would make everything, there’s no one perfect landing page. Since […]
Advertising online can sometimes be intimidating. There’s simply so many ways to approach it. How could you ever know if you’re doing it right? And even though an ad campaign being limited to Facebook or Instagram helps cut out some of the overwhelming outside factors, there’s still so many options for your ads! That’s where A/B testing comes in. Facebook Ads (And Their Instagram Counterparts) Since it’s the 21st century and you’re a human being who’s probably older than 20 or so, chances are you’re on Facebook. And since you’re […]
The online advertising landscape is rich with options from traditional platforms like Facebook to essential players such as Google. What many may overlook when spending precious advertising dollars is the younger, more visually focused option: Instagram. With various ad formats to choose from, this popular social media channel can yield a higher return on investment than its more well-known counterparts. In this post, we’ll examine the ins and outs of the platform, how to determine if the Instagram audience is right for your brand and how to get started if […]
THE MYTH: “We don’t need Facebook. We’re a B2B company.” It is a common misconception that Facebook has no place for companies who are marketing to other companies. There is a belief that Facebook’s marketing value begins and ends with B2C marketing and sales, but nothing could be further from the truth. For years, Facebook has been a key player in digital marketing and has gained a reputation for being a strong B2C marketing platform. Through eye-catching, click-worthy advertisements, B2C marketers have found new customers, gained audience insights, cultivated interest, […]
