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Guidance from our Digital Marketing Experts in Seattle
Threads was one of the platforms that gained traction in the wake of Twitter’s usability decline. Along with alternatives like Bluesky, these options have seen a notable increase in users. Since then, ads were introduced to Threads starting in January 2025 to a limited group before becoming available to “eligible” advertisers in April 2025. Currently, advertising on Threads isn’t available to everyone — Meta’s stated they intend to roll it out for more advertisers and agencies in the coming months — but at Fujisan our clients have been able to run […]
Recently, we published the first of a two-part series on how to audit your Facebook advertising efforts, from an account perspective all the way down to an individual ad level. Part one was a look at the classic baseline audit. This is what most agencies will perform and is a good foundation on which to base your own in-house audit too, but in part two we’re going to show how you can get a more comprehensive look at how an account operates as a whole. This follow-up will take a deeper dive […]
Whether you plan on auditing your own work on Facebook ads, or you’re auditing on behalf of a client, there are several necessary items for a proper auditing checklist. Although maybe we’re getting ahead of ourselves: Why do we audit in the first place? Well, we do it to make sure no stone is left unturned, to ensure all elements of your account are working together as well as they can, and to generally confirm optimal performance. For the purpose of this blog, we’re focusing on Meta — AKA Facebook and Instagram — […]
Most marketers by now are at least incorporating ChatGPT on some level, ranging from writing actual copy to using it as a tool for brainstorming and planning. In this, we’re going to look at how LLMs like this can be a helpful tool and, equally as importantly, how they can lead you very awry. Our point of view? Just like the invention of Excel didn’t replace accountants but instead made it a helpful tool for them to more efficiently do their job, certain usage of LLMs can be similar for marketing […]
Due to its focus being notably different than other social media platforms, LinkedIn offers a similarly different focus for advertising. In particular, it can uniquely reach executives, C-suites, and generally people who are making decisions either on behalf of, or impacting their business. For this reason, it is really the most valuable social media advertising platform for B2B marketing. There are a variety of ad formats, such as: In general, use cases are especially for lead generation, brand awareness, account-based marketing, or to gain more followers to help boost the […]
Formerly known as Canvas ads, Instant Experience ads — also just called “Instant Experiences” — are Meta’s fullscreen interactive ads specifically designed for mobile use. Not only do they improve engagement but, with the way they’re presented to users, they give you the ability to better tell your story in the process, giving people a more compelling look at who you are and what you can offer them. Let’s take a look: How Instant Experience ads work Instant Experiences are broken down into three parts: The lead-in ad, the main […]
It makes sense that most businesses aside from specific venues and some brick-and-mortar places don’t tend to consider hosting events: They’re a lot of work, the work in question is usually outside your purview, and depending on their nature, they often don’t immediately make a profit — or sometimes bring in any revenue at all. That being said, events and tradeshows can be massively impactful when it comes to growing momentum for your business, as well as building a community of people with common interests or goals related to it. […]
Meta advertising can be really effective at accomplishing your larger goals, whether that’s increasing reach, sales, leads, followers, or other options. And while that’s true, if you select the wrong objective you can end up wasting a lot of time, energy, and money. Here’s how to consider these objectives and make sure you’re choosing the right one for your campaign while taking other steps to optimize it. Meta campaign objectives Image source: facebook.com Historically, advertising on Meta-owned platforms like Facebook and Instagram came with many more objectives. Now there are […]
As you’ve probably noticed, digital marketing is emphasizing automation over manual inputs more than ever. Similar to how Google is leveraging Performance Max, Meta now has a similar offering, Advantage+ designed to further automate marketing efforts. But what is Advantage+? Is it really the same thing as Google’s Pmax? The answer: yes, kinda! It started as an option specifically for shopping campaigns but now is available across the architecture of a campaign, from ad sets to ads themselves. Per Meta, this ostensibly should improve your campaigns. Yet there are now […]
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
