Blog
Guidance from our Digital Marketing Experts in Seattle
Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics within Google Ads and Facebook Ads to look out for.
For many, when we think about digital advertising, we think about static ads. As the name implies, these are advertisements with still assets — copy, visuals, etc. They make up a huge swatch of the online advertising ecosystem. And yet, many platforms are pushing video content hard. The movement (and often audio stimuli) of these media naturally pique users’ interest simply on this basis. As these videos and moving advertisements get more important, it means your static ads are constantly having to compete with them — a medium that’s more […]
While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experience in Facebook Ads with her tips and tricks for A/B testing.
It’s a long-held belief that, in SEO, content is king. In other words, your SEO program is only successful if you generate new, unique, engaging content on a regular basis. But is that still true? What changes have there been in recent years to the type of content that you should produce to maximize your SEO efforts. Samantha Pape joins us to talk about whether content is still king.
Content marketing is a huge part of the world now. It includes blog posts, videos, infographics, and more with the intent to attract, engage, and retain a defined audience. The thought behind it is twofold: First, by producing this, you’re creating more pathways for people to discover your site — and, through extension, become more familiar with your brand and business. Secondly — and this is something that’s increasingly being ignored for short-term gains and in the process alienating potential customers — but by providing valuable, helpful, high quality content, […]
We are pleased to announce the newest member of the Fujisan Marketing team, Alec Hider. Alec joined us in November 2023. We sat down with Alec to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan Marketing, I worked at an agency in Columbus, Ohio, where my journey in Search Engine Marketing began. I created Google Ads, Microsoft Ads, Google Local Service Ads and more for […]
Our clients are some of the smartest people we know, and they ask great questions. There are, of course, some questions that tend to crop up again and again, so we want to share our wisdom on those topics. To answer some of the most common questions we get, Victor Madaris discusses Google’s Recommendations, Microsoft Bing, Performance Max (Pmax), CPCs, and more.
Launching (or re-launching) a website is a major undertaking, and there’s plenty of work to be done to ensure that it’s successful. One of the most important things that can guarantee success or failure is the effort you put into your SEO. From redirects and tracking to SERPs and EEAT, Susanna Chaudhry shares what makes for a smooth website launch and what can create more issues.
If you’ve been running ads on Facebook or Instagram, you’ve probably noticed that the Meta Pixel that you’ve come to use — or Facebook Pixel, as it used to be called — has gone missing. And if you’re like a lot of people advertising on these platforms, you may have found this whole “where did my Meta Pixel go?” conundrum to be a pain. You’re not alone. As all users, both for business and personal, have noticed over the last decade-plus, that the Facebook/Meta is constantly changing the components of […]
2024 is going to bring some big changes to the digital marketing landscape, and we want you to be prepared. Preston sits down with Josh Dirks, the Founder and CEO of Project Bionic, to discuss what the year has in store. They talk about whether the AI and ChatGPT craze is over-hyped, plus cover first-party data, short-form video, the rise of the micro-influencers, and more.
