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Guidance from our Digital Marketing Experts in Seattle
In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google’s push for high-quality content. They discuss how to maintain EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and combining SEO with other marketing channels for comprehensive strategies.
In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights the importance of digital channels in reaching diverse audiences. He shares the complexities of managing passionate fans in the gaming industry with persuading local residents on community initiatives, emphasizing the value of feedback in both arenas.
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to advertising on social media, TikTok offers an extensive array of ways to divvy up your target audiences and show the most relevant users what you can offer them. With this variety of targeting options, the foundation is TikTok’s multiple audience-creation types: Here’s a look at each. We’ll start with custom: Custom audiences Image Source: netscale.com Custom audiences on TikTok are exactly what they sound like and operate pretty much the same as custom audiences elsewhere. You can create a custom audience in TikTok based on: Furthermore, […]
Formerly Facebook Ads, Meta Ads are an unavoidable part of the digital marketing landscape now, whether you’re on the receiving end as an individual user or on the marketer side. Because of that, as a marketer, it’s easy to waste a bunch of money and do little other than annoy disinterested users if you don’t approach it right. So, to avoid that, we’ve taken a look at the importance of regularly adapting your ads and campaigns and a checklist for the elements to optimize. The Importance of Checking on Your […]
PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from scratch? PPC expert Alec Hider joins us to share his years of wisdom on creating PPC strategies for clients.
Digital marketing is an exciting field to work in, but it may seem difficult to get your foot in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing.
Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to overcome to grow.
Podcasts have exploded in recent years. They’re a new medium that’s uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the podcasting landscape.
