Blog
Guidance from our Digital Marketing Experts in Seattle
PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from scratch? PPC expert Alec Hider joins us to share his years of wisdom on creating PPC strategies for clients.
Digital marketing is an exciting field to work in, but it may seem difficult to get your foot in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing.
Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to overcome to grow.
Podcasts have exploded in recent years. They’re a new medium that’s uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the podcasting landscape.
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
When it comes to creating a sustainable customer base, Google Ads can be a critical asset. Along with being useful for growing your business, they’re perhaps even more valuable for driving new customers to a website who will, over time, provide a reliable foundation and the stability that comes with that. That being said, the quality of the site traffic from Google Ads isn’t a given. Depending on your campaign and the stage of business development you are in, that might be less big of a deal than for others, […]
Digital marketing is an exciting field to work in, but it may seem hard to get your foot in the door. One way: through a digital marketing internship! Companies are always looking for interns to help support their digital marketing efforts. What are they looking for? What skills will help you land the job? Our own digital marketing intern Bianca Bucerzan joins us to share her wisdom on how she landed her internship.
Local Services Ads are a format that allows you to not just advertise on Google, but also, receive leads to your business from potential customers on these ads, either as phone calls or messages. This platform also comes with a Local Services Ads app through which you can reply to messages, track bookings, and manage leads (although we should mention that messaging is currently only available in the US and Canada). There are a few different types of Local Services: Google Screened ads are tailored for professional services firms in […]
It makes sense that most businesses aside from specific venues and some brick-and-mortar places don’t tend to consider hosting events: They’re a lot of work, the work in question is usually outside your purview, and depending on their nature, they often don’t immediately make a profit — or sometimes bring in any revenue at all. That being said, events and tradeshows can be massively impactful when it comes to growing momentum for your business, as well as building a community of people with common interests or goals related to it. […]
Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins to share his insight on how to better understand your audience. Learn more about the Matters Group at thematters.group.
