Blog
Guidance from our Digital Marketing Experts in Seattle
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to advertising on social media, TikTok offers an extensive array of ways to divvy up your target audiences and show the most relevant users what you can offer them. With this variety of targeting options, the foundation is TikTok’s multiple audience-creation types: Here’s a look at each. We’ll start with custom: Custom audiences Image Source: netscale.com Custom audiences on TikTok are exactly what they sound like and operate pretty much the same as custom audiences elsewhere. You can create a custom audience in TikTok based on: Furthermore, […]
Formerly Facebook Ads, Meta Ads are an unavoidable part of the digital marketing landscape now, whether you’re on the receiving end as an individual user or on the marketer side. Because of that, as a marketer, it’s easy to waste a bunch of money and do little other than annoy disinterested users if you don’t approach it right. So, to avoid that, we’ve taken a look at the importance of regularly adapting your ads and campaigns and a checklist for the elements to optimize. The Importance of Checking on Your […]
PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from scratch? PPC expert Alec Hider joins us to share his years of wisdom on creating PPC strategies for clients.
Digital marketing is an exciting field to work in, but it may seem difficult to get your foot in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing.
Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to overcome to grow.
Podcasts have exploded in recent years. They’re a new medium that’s uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the podcasting landscape.
When it comes to your online marketing, simply having a presence is a big part of it. Having an engaging presence is better. Having a consistent and engaging presence is best. By creating content that helps your potential audience with your area of expertise and creates more pathways for people to find you, both you and your audience can benefit — provided that it is truly useful to them and not an absolute drivel that more and more brands are pushing out. In doing so, you’ll likely end up with […]
When it comes to creating a sustainable customer base, Google Ads can be a critical asset. Along with being useful for growing your business, they’re perhaps even more valuable for driving new customers to a website who will, over time, provide a reliable foundation and the stability that comes with that. That being said, the quality of the site traffic from Google Ads isn’t a given. Depending on your campaign and the stage of business development you are in, that might be less big of a deal than for others, […]
Digital marketing is an exciting field to work in, but it may seem hard to get your foot in the door. One way: through a digital marketing internship! Companies are always looking for interns to help support their digital marketing efforts. What are they looking for? What skills will help you land the job? Our own digital marketing intern Bianca Bucerzan joins us to share her wisdom on how she landed her internship.
