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Guidance from our Digital Marketing Experts in Seattle
If you’re in the digital marketing space and have run across the term Programmatic Advertising, you may have a difficult time finding descriptions that are easy to understand, and don’t require you to already be a digital advertising expert. That’s why we’ve made this beginners guide. Programmatic Advertising is a complicated concept to grasp, so don’t feel discouraged if it takes a little while to wrap your head around it.. To understand Programmatic Advertising, you must first have a basic understanding of the digital ad space and process of buying […]
With a whole arsenal of tools to help marketers gain exposure, including social media, physical mail, TV ads, and paid online ads, email marketing continues to be proven as one of the most powerful methods for converting contacts into customers. Here are just a few of the reasons email marketing is still relevant, and a few ways you can optimize email marketing to drive conversions. Email Marketing Relevancy Wide Marketing Reach With rapidly rising numbers of social media users, email still prevails as the most widely used online platform, boasting […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
Google Analytics is one of the most powerful tools a company or organization can use to gather important marketing data. But once you finally get through the headache of getting your Google Analytics profile set up, it can be tough to decipher what all that data actually means. We are going to walk you through what each term means, how to interpret it, and how to use it to make smart marketing decisions. Google Analytics Important Metrics Defined from A – Z Google Analytics can give you much more data […]
There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy. For our clients, our prefered platform for tracking SEO progress is Google Analytics. Most of the examples in this article will be based on our direct experience. We will discuss how we combine Google Analytics, RivalIQ, and MOZ to measure our SEO strategy, and will give a few tips on optimizing. Track these […]
A strong pay-per-click (PPC) campaign, sends direct traffic to your website, by paying the search engine or social media channel a small amount each time the ad is clicked. The most common examples of PPC are search engines and social media. PPC advertisements appear along with the natural, non-paid search results, often at the top or in a highly visible space. PPC campaigns are effective because they drive qualified traffic to your site or landing page. Getting started with pay-per-click advertising sounds simple but PPC campaigns can cost you a […]
Fujisan Marketing presented SEO for Non Profits at the June 2014 Seattle Tech4Good MeetUp. Thank you to everyone who came out for the event. During the presentation we talked a lot about different tools and resources for researching, monitoring, and planning SEO strategies particularly for non profit organizations. We have included links to our favorite tools and resources below. Let us know what your favorites are too. We hope you find this information helpful.
