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Guidance from our Digital Marketing Experts in Seattle
As the old adage says, what gets measured gets improved. But in the world of SEO where everything gets measured, the number of metrics provided can feel paralyzing. You may think: What metrics matter the most to my business? How do I know if my site is performing well? How do I quantify my SEO efforts? Once I know what metrics to track, how do I apply the knowledge I gain to improve my site? Thankfully, if you have a website, you can use free digital marketing tools like Google […]
If you get called in for an interview at your dream company, you may decide to ask a current employee for a referral. If this employee is highly esteemed at that company, their reference will weigh heavily, if they’re not, their reference may actually hurt your chances. On the same note, if the same employee vouches for you, you get the job, and you turn out to be a trustworthy, quality employee, that will reflect positively on both of you. For a website, links act similarly as references. If the […]
With a whole arsenal of tools to help marketers gain exposure, including social media, physical mail, TV ads, and paid online ads, email marketing continues to be proven as one of the most powerful methods for converting contacts into customers. Here are just a few of the reasons email marketing is still relevant, and a few ways you can optimize email marketing to drive conversions. Email Marketing Relevancy Wide Marketing Reach With rapidly rising numbers of social media users, email still prevails as the most widely used online platform, boasting […]
There is some confusion about what a landing page is and is not. As you read on, you’ll understand the characteristics of a landing page, and how you can design effective landing pages to collect data to benefit your company and optimize your online marketing efforts. A Landing Page Is: A landing page is a solo webpage with a focused sales pitch that is designed to get a visitor to take action. A landing page contains a form to collect visitor information. A ‘form’ on a webpage is a section […]
Google Analytics is one of the most powerful tools a company or organization can use to gather important marketing data. But once you finally get through the headache of getting your Google Analytics profile set up, it can be tough to decipher what all that data actually means. We are going to walk you through what each term means, how to interpret it, and how to use it to make smart marketing decisions. Google Analytics Important Metrics Defined from A – Z Google Analytics can give you much more data […]
There’s no one-size-fits-all strategy to optimizing SEO. Great SEO is built on implementation, data analysis, and iteration based on performance. That is why accurate measurement of relevant data is critical to building a strong, optimized, SEO strategy. For our clients, our prefered platform for tracking SEO progress is Google Analytics. Most of the examples in this article will be based on our direct experience. We will discuss how we combine Google Analytics, RivalIQ, and MOZ to measure our SEO strategy, and will give a few tips on optimizing. Track these […]