Blog
Guidance from our Digital Marketing Experts in Seattle
With the inherent competition of Google Ads, any insight and advantage you can get is a plus. One of the key tools to combat that is Google’s Auction Insights, which provides helpful data about your ads and their performance, just like other metrics — but relative to your competitors. Let’s get into it: An intro to Auction Insights Auction Insights is Google Ads’ tool where you can compare your performance with other advertisers competing in the same auctions. This gives you greater transparency on how you’re faring in relation to competitors […]
Many B2B businesses mistakenly assume TikTok can’t drive leads for their purposes, instead taking for granted that TikTok is simply consumer-facing. In fact, TikTok’s explosive growth means it’s actually quite valuable for businesses of all types. At Fujisan, we love using TikTok for our clients because there’s just so much engagement across a surprisingly diverse group of demographics. In other words: Even if you don’t think TikTok is right for you, there’s a pretty good chance it is. Why TikTok can actually be an essential tool for B2B marketing Despite […]
While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right. Enter Pinterest. Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]
We are pleased to announce a new member of the Fujisan Marketing team, Cassandra Schmid. We sat down with Cassandra to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I am currently a senior majoring in Marketing and Sales at the University of Washington Seattle. I am excited to be graduating this spring! Why do you love digital marketing? I love digital marketing because of how flexible it is. […]
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
We are pleased to announce a new member of the Fujisan Marketing team, Grace McKenzie. We sat down with Grace to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I am a senior at the University of Washington, majoring in Communications and minoring in Business Administration. I am looking forward to graduating in the winter of 2025! Why do you love digital marketing? I’ve always been drawn to the […]
We are pleased to announce the newest member of the Fujisan Marketing team, Maddie Hanses. We sat down with Maddie to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I graduated from the University of Puget Sound in 2020 with a bachelor’s degree in Communication studies and a minor in German studies. Prior to joining the Fujisan team, I worked on in-house SEO, organic social media campaigns, and other […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
We are pleased to announce the newest member of the Fujisan Marketing team, Sean Van Guilder. We sat down with Sean to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan Marketing I worked for companies such as Microsoft, MSN, GoDaddy and other digital marketing companies. I started my career as a web developer and quickly saw the opportunity to bridge the gap between marketing and […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
