Blog
Guidance from our Digital Marketing Experts in Seattle
We are pleased to announce the newest member of the Fujisan Marketing team, Maddie Hanses. We sat down with Maddie to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I graduated from the University of Puget Sound in 2020 with a bachelor’s degree in Communication studies and a minor in German studies. Prior to joining the Fujisan team, I worked on in-house SEO, organic social media campaigns, and other […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
We are pleased to announce the newest member of the Fujisan Marketing team, Sean Van Guilder. We sat down with Sean to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan Marketing I worked for companies such as Microsoft, MSN, GoDaddy and other digital marketing companies. I started my career as a web developer and quickly saw the opportunity to bridge the gap between marketing and […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google’s push for high-quality content. They discuss how to maintain EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and combining SEO with other marketing channels for comprehensive strategies.
In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights the importance of digital channels in reaching diverse audiences. He shares the complexities of managing passionate fans in the gaming industry with persuading local residents on community initiatives, emphasizing the value of feedback in both arenas.
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
MozCon wrapped up its 2024 edition earlier this summer, which included some thoughts on the evolution of SEO and AI. Before you think, “Oh, I bet the takeaways are to hop on that bandwagon,” you might want to slow down that reflex. A lot of the findings were in line with what many of us have intuitively experienced as individuals — when it comes to making content that provides value instead of clogging up the search engine ecosystem, AI and low-quality output (even when human-powered) aren’t particularly beneficial and can […]
When it comes to advertising on social media, TikTok offers an extensive array of ways to divvy up your target audiences and show the most relevant users what you can offer them. With this variety of targeting options, the foundation is TikTok’s multiple audience-creation types: Here’s a look at each. We’ll start with custom: Custom audiences Image Source: netscale.com Custom audiences on TikTok are exactly what they sound like and operate pretty much the same as custom audiences elsewhere. You can create a custom audience in TikTok based on: Furthermore, […]
Formerly Facebook Ads, Meta Ads are an unavoidable part of the digital marketing landscape now, whether you’re on the receiving end as an individual user or on the marketer side. Because of that, as a marketer, it’s easy to waste a bunch of money and do little other than annoy disinterested users if you don’t approach it right. So, to avoid that, we’ve taken a look at the importance of regularly adapting your ads and campaigns and a checklist for the elements to optimize. The Importance of Checking on Your […]
