Blog
Guidance from our Digital Marketing Experts in Seattle
We are pleased to announce a new member of the Fujisan Marketing team, Cassandra Schmid. We sat down with Cassandra to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I am currently a senior majoring in Marketing and Sales at the University of Washington Seattle. I am excited to be graduating this spring! Why do you love digital marketing? I love digital marketing because of how flexible it is. […]
Featured snippets. You know them, even if you don’t know them by name. They’re ubiquitous in Google searches — although not all (more on what queries bring them up in a moment) — and can give those featured a huge boost. By understanding the mechanisms behind featured snippets and optimizing for them, you can significantly increase not just your visibility, but all the downstream effects of that — including click-through rates and more that are the foundation for greater staying power and sales. Understanding featured snippets First off: What they […]
We are pleased to announce a new member of the Fujisan Marketing team, Grace McKenzie. We sat down with Grace to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I am a senior at the University of Washington, majoring in Communications and minoring in Business Administration. I am looking forward to graduating in the winter of 2025! Why do you love digital marketing? I’ve always been drawn to the […]
We are pleased to announce the newest member of the Fujisan Marketing team, Maddie Hanses. We sat down with Maddie to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. I graduated from the University of Puget Sound in 2020 with a bachelor’s degree in Communication studies and a minor in German studies. Prior to joining the Fujisan team, I worked on in-house SEO, organic social media campaigns, and other […]
Google’s Performance Max campaigns are becoming an increasingly present part of the online marketing ecosystem as more businesses use them to work alongside their traditional search campaigns. When you’re working with Performance Max, you’ll be segmenting ads into different asset groups. These are essentially the component parts of what can make up your ads — headlines, images, URLs, audiences, videos (in certain cases), other copy, and so on — which are thematically related and can be arranged in different ways and formats depending on the platform on which they’re being […]
We are pleased to announce the newest member of the Fujisan Marketing team, Sean Van Guilder. We sat down with Sean to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining Fujisan Marketing I worked for companies such as Microsoft, MSN, GoDaddy and other digital marketing companies. I started my career as a web developer and quickly saw the opportunity to bridge the gap between marketing and […]
The Black Friday and Cyber Monday season — collectively abbreviated as BFCM in marketing circles — is, for many businesses, the most crucial time of the year as far as their bottom line is concerned. About 200 million Americans reported shopping during this time last year, spending on average over $300 on holiday items alone — that means we’re looking at, conservatively, well over $6 billion spent. In other words: This time is a big deal for retailers and ecommerce alike. If that’s you, that means the time to plan […]
In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google’s push for high-quality content. They discuss how to maintain EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and combining SEO with other marketing channels for comprehensive strategies.
In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights the importance of digital channels in reaching diverse audiences. He shares the complexities of managing passionate fans in the gaming industry with persuading local residents on community initiatives, emphasizing the value of feedback in both arenas.
During an election year, advertising spending cumulatively goes through the roof due to the massive increase in political advertising. We often tend to associate this with more traditional advertising methods — like television, for example — as well as in-person campaign events. In the contemporary digital age, however, this means a lot of advertising that’s, well, exactly that. You surely notice the uptick in digital political ads every two and four years yourself, whether on YouTube, social media, or elsewhere. In 2024, Axios projects political spending to be up over 30% […]
