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Guidance from our Digital Marketing Experts in Seattle
Also known as search IS, search impression share is a metric measuring the percentage of impressions your ads receive compared to their potential impression volume. The formula is naturally quite basic to calculate: impressions you get over total eligible impressions. (For simplicity’s sake, eligible impressions are pretty much just the possible amount of impressions you could’ve got.) Eligible impressions are determined by your targeting settings, approval status, and quality score. In today’s digital marketing since the retirement of the average position metric, impression share is now the metric used to […]
Today, we want to do a no-frills, centralized rundown of your advertising options on LinkedIn. If you’re considering marketing on LinkedIn but aren’t quite sure what your choices are and how they align with different advertising goals, we’ve got you covered. First off, what are the uses of advertising on LinkedIn? There’s two main purposes for LinkedIn marketing: business-to-business or “B2B” advertising and advertising to executives and other decision makers within a company or industry. (Obviously these are related and the lines of which is which can be kind of […]
Today we’re taking a broad look at social media paid advertising and some principles that will set you up for success. First off, a primer: A first look at paid social programming Before the “why,” let’s clearly establish this: paid social media marketing is one of the most important tools you can use in your whole digital marketing toolbook. The standard practice is to have paid campaigns running on at least one platform a month. This is a straightforward way to both maintain a consistent level of activity funnelling towards […]
Backlinks to your site are a big part of how Google ranks you. As far as Google’s concerned, the more links point your way, the more sites you have vouching for your quality. Except some people’s word is worth more than others. Same is true for sites. And in fact, there’s some sites that you’d prefer to not be associated with, whether through links or otherwise. When you find yourself in this scenario, the link disavowal option is here to save the day. First off — what is link disavowal? […]
In search engine marketing, there’s a handful of extra steps you can take to get more out of your campaigns. These have the potential to really benefit your online goals. One of these tools is segmenting by audience types, which is a little extra effort for potentially a whole lot more for each cent you spend. Here’s why: Why leverage audiences in your search engine marketing? The one unifying reason to leverage audience types is the same as the reason for using many other search engine marketing tactics and tools: […]
You might assume that digital radio ads only have an audio component, but there’s more to it than just that. Typically, online radio ads are a combination of audio and visual — audio creative is complimented onscreen with a banner ad that serves as a visual accompaniment. In some cases (like with Spotify) you also have the ability to run video ads. Spotify self-serve dashboard – review metrics for your digital radio campaign at any time. Spotify and Pandora are the two largest music streaming services that play ads. For […]
As we’ve discussed before on the Fujisan blog, one of the important components of advertising with Google search ads is the different match types available to you. Applying a different match type to a keyword or string of keywords will alter which queries your ads will appear for. One of these match types is phrase match, and Google has a new update that’ll affect how it works. Today we’re gonna check that out: A quick rundown of what’s new As of February 2021, Google’s phrase match setting has begun to […]
The online marketing world has lately been pretty shaken up by a recent Apple announcement about an update to iOS 14. What is it that could make digital advertisers everywhere rethink… well, a whole heck of a lot? Let’s go over it… First off: What’s the update and what will it impact? This is a big one. Among the components of the iOS 14 update are significant changes to data tracking. This will be applied to all apps, but the biggest app it affects will be, well… pretty much the […]
Ah, Google. They have so many options for advertising, even just underneath the umbrella of “search ads.” Obviously, you have your basic search ads, but what about the other options that take search ads and pump them up a bit with new features? Well, today we’re here to talk about RSAs: Responsive Search Ads. A quick look at what they are and how they can spice things up Basically, RSAs are a search ad variant that combines Google’s machine learning and your own copy. This works by letting you plug […]
First off: why even have a blog? This is a pretty common thing to wonder for those who are just beginning their dive into an improved online presence. In some ways, it can feel like just another task in an area that can already be a bit overwhelming at first. But once you learn more about blogs’ role in your digital visibility, it’s clear they’re a really, really great tool. A blog can help answer people’s frequently asked questions, share industry news, and address informational intent from search engine users. […]
