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Guidance from our Digital Marketing Experts in Seattle
We talk a lot about A/B testing at Fujisan because it’s really the backbone of improving your work. This makes sense — after all, it’s pretty much just the digital marketing application of scientific testing with controlled variables. You remember sixth grade science class: By testing between two versions of a situation with all variables controlled for except one, you can then see which modification to the uncontrolled variable leads to a certain outcome. Same here! With A/B testing as a digital marketer, you can compare the results for a […]
Image Source: https://www.impactmedia.co.uk/insights/unlock-the-power-of-enhanced-conversions-in-google-ads/ As concerns over user privacy grow, more regulatory bodies are passing rules limiting invasive tracking while at the same time browsers are similarly building in features to protect privacy. This means third-party cookies and related functions are being phased out, and businesses with online presences — AKA pretty much all of them like, presumably, yours! — will need to adapt accordingly. Luckily, there are newer options that allow you to still gather helpful information to optimize your digital marketing efforts — Google’s enhanced conversions is one of […]
What are social signals in the context of online engagement (and what aren’t they)? When we talk about social signals, we’re talking about information generated by social media interactions that act as a proxy for judging popular reception of that content. Or, in plain English: Likes, shares, comments, mentions… all the actions that signal “people are interested in this!” These are true of social media platforms like Facebook, Instagram, LinkedIn, Twitter/X, etc., although it’s important to keep an eye on how different platforms’ value for your objectives change — whether […]
We are pleased to announce a new member of the Fujisan Marketing team, Nathan Bayer. We sat down with Nathan to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Before joining Fujisan, I began my Search Marketing career at another digital marketing agency, where I specialized in the account and performance management of Paid Search campaigns for franchise businesses. Why do you love digital marketing? My favorite aspect of […]
We are pleased to announce a new member of the Fujisan Marketing team, Dascha Bright. We sat down with Dascha to learn more about her background in digital marketing as well as her hobbies outside of the workplace. Tell us about your Marketing background prior to joining Fujisan Marketing. I’ve worked in digital advertising for most of my career, mainly leading client service and operations teams that support brands, agencies, and web publishers using SaaS technology to meet their campaign and monetization goals for programmatic display and online video at […]
If you’re a business advertising on Facebook or Instagram, you’re only as effective as the insights you get back. As backlash to more invasive data-gathering practices have grown and companies and governments have adapted to this, you’ll find that practices marketers used to rely on will become outdated. Regarding these evolutions and how they apply to Meta: Enter Conversions API. This is an API tool that connects your marketing information — events relating to your website, app, messaging, and in some cases offline — from, in Facebook’s words, your “server, […]
In the contemporary internet, there are so many different media options for conveying your point. Not only do you have written pieces available like here, but audio, video, images, infographics — there are so many forms that present themselves ideally to different concepts. Let’s look at some of your options and how to do them as well as possible: Multimedia content and the importance of presenting it optimally — for you and your users Really, this comes down to creating a page that’s not just informative for your visitors, but […]
We’ll keep this to the point: If you have video assets and run video ad campaigns, it’s a good idea to educate yourself on the basics of Google TV. This can be a really useful platform to increase the effectiveness of video campaigns you’re already running, or a motivator to start using the video medium because of Google TV’s potential. Let’s check it out: What is Google TV? Google TV is a specific type of Android TV OS interface and digital distribution service for movies and television. This is through search […]
If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue. Let’s look at what it is, what it does, and what you can do about it. Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]
We are pleased to announce a new member of the Fujisan Marketing team, Andrew Miller. We sat down with Andrew to learn more about his background in digital marketing as well as his hobbies outside of the workplace. Tell us about your Search Marketing background prior to joining Fujisan Marketing. Prior to joining the Fujisan team, the extent of my background I had with Search Marketing was being a consumer. Social & search engine ads get me every time, so clearly, they work! Why do you love digital marketing? Digital […]
