With rising concern about privacy intrusions by big tech companies like Google and Meta, regulations such as the GDPR, CCPA, etc. have become both more common and influential.  It’s of course a step in the right direction as far as protecting individuals’ privacy, but it does also signal the need to adapt — both for those huge companies that essentially run the internet, and for the digital marketers who have to advertise through their systems.  To that end, Google transitioned from Universal Analytics to GA4 so that they’re compliant with these newer […]