Recently, we published the first of a two-part series on how to audit your Facebook advertising efforts, from an account perspective all the way down to an individual ad level.  Part one was a look at the classic baseline audit. This is what most agencies will perform and is a good foundation on which to base your own in-house audit too, but in part two we’re going to show how you can get a more comprehensive look at how an account operates as a whole.  This follow-up will take a deeper dive […]