Whether you plan on auditing your own work on Facebook ads, or you’re auditing on behalf of a client, there are several necessary items for a proper auditing checklist.  Although maybe we’re getting ahead of ourselves: Why do we audit in the first place?  Well, we do it to make sure no stone is left unturned, to ensure all elements of your account are working together as well as they can, and to generally confirm optimal performance.  For the purpose of this blog, we’re focusing on Meta — AKA Facebook and Instagram — […]