The zero-click search is a concept that’s been around for years, but is becoming increasingly dominant when it comes to how users interact with search engine results.  This is due to a few factors. The rise of large language models — AKA generative AI — is one of them, not just with people using ChatGPT, but with Google investing so much of their resources into AI and significantly altering users’ experience by promoting Google AI Overviews to the top of SERPs.  Because of this rapid shift the last few years, the landscape […]