Display campaigns can be a really useful part of your larger digital marketing strategy. They consist of visual assets — static images, videos, GIFs — and are great for “top of the funnel” efforts: awareness, brand recognition, general reach, and, a step deeper in the funnel, retargeting.  It’s not a proven method for deeper-funnel purposes like leads or conversions, but display’s vast targeting capabilities are great for improving awareness — all with a relatively inexpensive cost per impression.  Below, we’re going to talk about some best practices, including targeting, creative, […]