Most marketers by now are at least incorporating ChatGPT on some level, ranging from writing actual copy to using it as a tool for brainstorming and planning. In this, we’re going to look at how LLMs like this can be a helpful tool and, equally as importantly, how they can lead you very awry.  Our point of view? Just like the invention of Excel didn’t replace accountants but instead made it a helpful tool for them to more efficiently do their job, certain usage of LLMs can be similar for marketing […]