Due to its focus being notably different than other social media platforms, LinkedIn offers a similarly different focus for advertising. In particular, it can uniquely reach executives, C-suites, and generally people who are making decisions either on behalf of, or impacting their business.  For this reason, it is really the most valuable social media advertising platform for B2B marketing. There are a variety of ad formats, such as:  In general, use cases are especially for lead generation, brand awareness, account-based marketing, or to gain more followers to help boost the […]