First thing’s first: Unlike many AI products being rolled out recently, AI Max is an opt-in tool so you can use it or not depending on if you feel it’s right for you. Launched in May 2025, it encompasses a range of tools based on machine learning. This includes generative AI like asset optimization, but also more traditional machine learning to optimize ads with search term matching and final URL expansion. Theoretically the aim of these is straightforward: to improve ad relevance and expand reach. While much of Google’s AI […]