Schema markup is something you’ve definitely seen just using search engines before, even if you don’t know what it is.  Today we’re going to dive into what it is, what it does, and why that matters, so you can come away with a good baseline understanding of the most common essential schema types and how they improve your performance and authority in both search engines and the eyes of internet users.  What is schema markup and why is it important  Schema markup can be a really useful tool to improve […]

When running an ad campaign on a Meta platform like Facebook or Instagram, it’s of course unwise to just throw gobs of money at it without considering what your return will be for those dollars — and how that return will equate to conversions and money coming in.  To that end, being able to project how much money you’ll spend, what that will equate to in relevant metrics, and how much revenue that will return is an extremely important foundational step for these campaigns.  The truth is that no one can give […]