CTA stands for call to action, and is the final part of an ad or piece of communication — today we’ll be discussing them in search ads, specifically — calling users to click and interact further. “Call today,” “buy now,” “learn more,” are all examples of common (albeit generic) CTAs.  Most often, search ads are designed to appear in high-intent queries which, just as the name sounds, are queries where the user has a deliberate, high level of intention in mind.  So, when creating search ads for this purpose, you […]