We talk a lot about A/B testing at Fujisan because it’s really the backbone of improving your work. This makes sense — after all, it’s pretty much just the digital marketing application of scientific testing with controlled variables. You remember sixth grade science class: By testing between two versions of a situation with all variables controlled for except one, you can then see which modification to the uncontrolled variable leads to a certain outcome. Same here!  With A/B testing as a digital marketer, you can compare the results for a […]

Image Source: https://www.impactmedia.co.uk/insights/unlock-the-power-of-enhanced-conversions-in-google-ads/  As concerns over user privacy grow, more regulatory bodies are passing rules limiting invasive tracking while at the same time browsers are similarly building in features to protect privacy. This means third-party cookies and related functions are being phased out, and businesses with online presences — AKA pretty much all of them like, presumably, yours! — will need to adapt accordingly.  Luckily, there are newer options that allow you to still gather helpful information to optimize your digital marketing efforts — Google’s enhanced conversions is one of […]

What are social signals in the context of online engagement (and what aren’t they)?  When we talk about social signals, we’re talking about information generated by social media interactions that act as a proxy for judging popular reception of that content. Or, in plain English: Likes, shares, comments, mentions… all the actions that signal “people are interested in this!”  These are true of social media platforms like Facebook, Instagram, LinkedIn, Twitter/X, etc., although it’s important to keep an eye on how different platforms’ value for your objectives change — whether […]