If you’re a business advertising on Facebook or Instagram, you’re only as effective as the insights you get back. As backlash to more invasive data-gathering practices have grown and companies and governments have adapted to this, you’ll find that practices marketers used to rely on will become outdated.  Regarding these evolutions and how they apply to Meta: Enter Conversions API.  This is an API tool that connects your marketing information — events relating to your website, app, messaging, and in some cases offline — from, in Facebook’s words, your “server, […]