If you haven’t heard of ad fatigue, you probably intuitively know what that means. And, if you know that, you know why it would be bad for your campaign. Decreased engagement, decreased conversions, and decreased sales overall are all a result of ad fatigue.  Let’s look at what it is, what it does, and what you can do about it.  Defining ad fatigue Surely you the reader have experienced this — as have we, as has pretty much everyone using the internet. Ad fatigue is when someone has seen the […]