With the inherent competition of Google Ads, any insight and advantage you can get is a plus. One of the key tools to combat that is Google’s Auction Insights, which provides helpful data about your ads and their performance, just like other metrics — but relative to your competitors.  Let’s get into it:  An intro to Auction Insights Auction Insights is Google Ads’ tool where you can compare your performance with other advertisers competing in the same auctions.  This gives you greater transparency on how you’re faring in relation to competitors […]