While social media advertising has become a critical component of the online marketing ecosystem, some platforms are more high-profile than others. Instagram, Facebook, YouTube — those tend to be the first place many businesses and brands think of, but thinking outside that obvious box, there are other avenues that can be more effective and efficient if you play it right.  Enter Pinterest.  Pinterest has been around for well over a decade and is still going strong — and arguably is even better-suited to the current era of visual content than […]