In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights the importance of digital channels in reaching diverse audiences. He shares the complexities of managing passionate fans in the gaming industry with persuading local residents on community initiatives, emphasizing the value of feedback in both arenas.