As you’ve probably noticed, digital marketing is emphasizing automation over manual inputs more than ever. Similar to how Google is leveraging Performance Max, Meta now has a similar offering, Advantage+ designed to further automate marketing efforts. But what is Advantage+? Is it really the same thing as Google’s Pmax? The answer: yes, kinda! It started as an option specifically for shopping campaigns but now is available across the architecture of a campaign, from ad sets to ads themselves. Per Meta, this ostensibly should improve your campaigns. Yet there are now […]