Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for great creative, and what to do with a limited budget, and how AI can help support creative efforts. Learn more about We Are Unicorns at weareunicorns.co.