At Fujisan, there are a handful of pitfalls we regularly see when conducting PPC audits or taking over account management. Otherwise well-run Google Ads accounts will end up underperforming due to just one or two neglected factors. Here are some of the things we run into that will hurt your digital marketing efforts: Few or No Optimizations in the Change History The change history is a tool that allows you to view any changes you’ve made to your Google Ads account — all changes from the past two years will […]