Convert Your Site Visitors into Customers
Getting potential customers to visit your website is not easy so you should make the most of it! Fujisan’s experts help you convert your website visitors into actual customers.
How Conversion Rate Optimization (CRO) helps your organization market more successfully
Many of Fujisan’s digital marketing services focus on increasing web traffic, but Conversion Rate Optimization (CRO) focuses on generating the greatest benefit from that traffic. Specifically, the process involves making adjustments that result in a higher number of customer engagements (purchases, leads, applications, email subscriptions, etc.) for any given level of web traffic.
If you are not satisfied with your current conversion volume, or if you don’t have enough budget to buy additional advertising, then CRO is a smart marketing tactic. It will help you generate a better yield from those valuable visitors who are already coming to your site.
How Fujisan manages CRO for clients
At Fujisan, our approach to CRO involves three phases:
Analysis
We will analyze conversion pages by looking at copy, usability, aesthetics, and current conversion rates to determine areas of opportunity
Recommendations
Our digital marketing experts will make statistically relevant decisions and recommendations based on the data analysis.
Action
We will take appropriate steps to implement the resulting plan while continuing to make refinements over time.
How we will work with you to achieve success
A Thorough Audit
Our first step in improving the conversion efficiency of your website involves reviewing the current data from the landing page or website page where we are driving traffic. Our team will then dive into your analytics to identify possible testing elements. Next, we’ll pair our findings with an understanding of your business’s sales and customer service goals and processes.
A Customized Strategy
Following the analysis, we provide recommendations and make changes adhering to a data-based approach, allowing us to test and optimize your conversions. Through our many successful engagements we’ve found that this approach results in a thoughtful and effective solution for our clients.
Ready to get started?
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