Make the Most of Your Digital Advertising Dollars
If not managed well, digital advertising can be expensive and inefficient. Fujisan’s experts ensure your Programmatic Display ads are a positive return on investment with improved targeting and results.
How Programmatic Display helps your organization market more successfully
Unlike a paid search ad, which is typically made up entirely of text, a “Display” ad includes visual assets.
Display ads typically come in the form of a small rectangular visual on a web page or an app. The ads may be animated or have video and sound. Display ads can offer far greater creativity and brand identity than search ads.
“Programmatic” refers to the automated way that the display ads are served to users.
With programmatic display ads, businesses can use ad serving networks to deliver highly targeted ads to potential customers whenever they are online – not just when they are searching.
Finally, and unlike most other forms of visual advertising such as TV and outdoor, programmatic display can be quite inexpensive on a per-view basis and boasts a wide range of targeting and uses.
Programmatic display can reinforce messaging, target people who have visited a physical location or website, be a vehicle for unique offers, and — most importantly — convert users who are stalled in other parts of the digital marketing funnel.
How Fujisan manages Programmatic Display for clients
At Fujisan, we continually strive to make the most of our clients’ programmatic display campaigns. Display advertising has evolved over the last 10 years. We now can target and reach very specific audiences. As display has changed, we have worked hard to ensure that our clients are making the most of these changes to reach their prospective customers.
Some ways we help our clients target via Programmatic Display include:
Amazon Advertising
Lookalike Audiences
Keyword Contextual Targeting
Geofencing and Conversion Zones
Digital Audio Ads
Email Newsletter Advertising
Account Based Marketing
Native Advertising
After we determine the right channel(s) for our clients to use, we focus on creating a testing plan that will help improve performance over time. This can include, but is not limited to, creative testing and audience testing. We also work on bid and budget management which has become an increasingly important component in display.
In all our programs, we don’t just set it and forget it. After launching campaigns, we continually test to beat our own best metrics to date.
How we will work with you to achieve success
A Thorough Audit
Our first step is to understand your business goals and budget to determine where display fits into your larger digital marketing strategy. This helps us shape a programmatic display campaign that delivers the specific results you want, whether that is more traffic, leads, or sales.
A Customized Strategy
The second step is to pair creative ideas with your target audiences. We can use creative assets that you already have, or we can create ads with you. We start with messaging that has succeeded in the past and ideate from there.
An Action Plan
Finally, your campaigns are optimized on a regular cadence in the pursuit of improved results. Those results will be communicated to you during our routine updates — ensuring full transparency.
Our holistic approach allows us to combine all that you know with all that we know, resulting in a more thoughtful and effective solution.
Ready to get started?
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