Market Successfully with a Custom Strategic Framework
It can be a challenge to find the best avenue for your marketing dollars in today’s vast landscape of hot digital channels and fads. A successful digital marketing program isn’t a loose collection of tactics. Our team will develop your unique strategic framework supported by the right tactics to achieve your business goals.
How a solid strategic framework will help your organization market more successfully
How much budget should be allocated to Google ads, to Facebook? We get this question all the time. While you may see some success with one digital marketing avenue, your business’s digital marketing will have much greater impact if the tactics support one another with an overarching strategy aligned to your business’s unique needs.
For example, while some businesses may benefit by investing heavily in social, other businesses may see a greater return with PPC. The digital marketing ecosystem is complex and competitive. Success demands a tailored approach.
How Fujisan manages digital marketing strategy for clients
Customer acquisition is a complex process for a variety of reasons. The main drivers of this complexity are business processes and competition. Our first order of business with our clients is to gain a deep understanding of their sales
and marketing processes and their competitive landscape.
While building out a customized strategy for each of our clients, we will take into consideration the marketing funnel. Which tactics will best align with each part of the funnel? Which parts of the funnel need the most attention? These are just a few of the questions we will be addressing.
Building a unique strategic framework through thoughtful execution
Discovery
The process begins with Discovery and questions such as: What are your goals and objectives? What non-digital marketing initiatives are you pursuing? How is your website functioning? How are your current digital marketing tactics performing? What CRM are you using?
Planning and Customization
The second step in Fujisan’s thoughtful execution approach involves Planning and Customization. The result is that every client gets a unique plan tailored to their needs. For example, some clients’ plans will include programmatic display while others’ plans won’t. Your plan will be your plan – not a version of some other client’s plan.
Partnership
The third component of thoughtful execution revolves around the ways that we Partner with our clients. For example, what metrics are we reporting on? How often? How cleanly is feedback moving between Fujisan and our clients? Our goal is to achieve a seamless integration between our team and yours so that you think of Fujisan as part of your team.
Through this approach, we can build a solid strategic framework that will inform which tactics to pursue to yield the best results for your marketing budget and your business.
Ready to get started?
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