The search engines (Google and Bing) charge you each time that someone clicks on your ad and is directed to your website or landing page. When managed well, PPC ads can be very valuable because – when managed well – the ads will only appear when your target customer is searching for exactly what you offer and when they are ready to buy.

The search engines use a bidding algorithm to determine which advertisers’ ads are shown and in what order. Most of our accounts have thousands of keywords and many different ads advertising various functions of a business. It takes a team of experts to manage PPC effectively, efficiently, and to drive leads and sales to your business.

Fujisan delivers PPC value to our clients with a customized, thorough approach that is always tied to our clients’ goals and objectives. Every client has different target demographics, service offerings, buying experiences, and marketing teams. Each of our programs is tailored to fit these unique needs.

Our work begins by learning your goals and gaining a deep understanding of your business and its unique challenges. We will then rearchitect your existing PPC program or develop a new account architecture based on our discovery process. The process also includes keyword research and the development of ad copy that we can test and optimize to drive qualified traffic to your web properties.

Next, we will educate and work with your team to drive continued results for your business relying on the management tasks listed above. 

You deserve a vendor who is highly aware of your budget and goals and supports you as a partner for future success. Through our many successful engagements, we’ve found that our thoughtful approach to PPC results in an effective solution for our clients. We want Fujisan Marketing to be considered an extension of your team.