Case Study: Seattle Reproductive Medicine
Seattle Reproductive Medicine (SRM) is a fertility treatment center that provides a personalized approach to help you plan for your journey. Located in Seattle and Spokane, SRM specializes in infertility, egg donation and surrogacy, finding the right option for both individuals and families.
The Challenge
SRM was looking to boost the number of Egg Donor Applications received from Facebook Advertising for both their Seattle and Spokane locations.
The Solution
- Completely restructured the Facebook Ad Account to target a more defined audience with intentional and focused messaging.
- Continuously tested new ad copy and images to determine what resonated with our audience and ultimately performed the best.
The Results
After 6 months of managing the Facebook account, the number of leads they were receiving increased by 48%, Conversion Rate increased by 7% and the CPA decreased 3.2%, all metrics year over year.
