Egencia wanted to not only increase their volume of leads, but to increase the number of Qualified Leads on a global level as well. From May 2016 – April 2017, they were experiencing a low number of Qualified Leads with a high Cost/Qualified Lead.

Services we can provide to remedy this problem: Pay-Per-Click Advertising

In an effort to distinguish traffic coming from current customers and potential new customers, a handful of methods were tested:

• Customer Service Campaigns were developed to reroute customer service queries away from the sales team via form or phone.
• Ad Extensions and Sitelink Extensions were enabled to redirect a customer to a page or an app that may better suit their needs.
• Forms were modified to differentiate between an existing customer and a new customer.
• By tagging those who viewed the login, career, or thank you page, existing customers were blocked from seeing new ads.

• Year over year, Global Qualified Leads went up 120%, while the Global Cost/Qualified Lead went down 11%
• In the AMER region Qualified Leads were up 28% and Cost/Qualified Lead was down 7%
• In the APAC region Qualified Leads were up 361% and Cost/Qualified Lead was down 22%
• In the EMEA region Qualified Leads were up 4,908% and Cost/Qualified Lead was down 72%